American Gaming Association launches sportsbetting marketing code

Exactly one year after the United States Supreme Court invalidated the Professional and Amateur Sports Protection Act (PASPA) and the American Gaming Association (AGA) trade group has announced the launch of a responsible marketing code for sportsbetting.

Complete coverage:

The members-based organization used an official press release to herald the premiere of its voluntary set of advertising regulations and detailed that these cover the promotion of sports wagering online as well as via more traditional forms of media such as newspapers and magazines.

Constituent confidence:

The American Gaming Association works to educate and lobby on behalf of the gaming industry at many levels and stated that its new code had been developed following ‘coordination with its members’ and builds upon ‘commitments made by individual companies’ courtesy of their own responsible advertising rules. The group declared that the updated policy encompasses ‘self-imposed restrictions on target audiences, outlets and materials branding’ while calling on all members to adhere to a strict set of responsible gaming regulations.

All about accountability:

Bill Miller, President and Chief Executive Officer for the American Gaming Association, used the press release to proclaim that his group’s new responsible marketing code for sportsbetting is an effort to extend and codify the industry’s ‘decades-long commitment to responsibility to this growing sector.’

Miller’s statement read…

“For several years, the gaming industry has been committed to driving the illegal market out of business for the benefit of consumers, state and local economies and the integrity of both games and bets. We are setting a high bar for sportsbetting advertising and will continue to ensure that everyone involved in the expansion of legalized sportsbetting across the country [including] gaming operators, sports leagues, teams, broadcasters and other businesses rise to this standard.”

Growing impact:

The AGA additionally revealed that American sportsbetting aficionados have wagered almost $8 billion since last year’s invalidation of 7BALL CX PASPA, which had largely limited sports wagering to land-based casinos in Nevada. It detailed that the activity has so far generated aggregated local and state tax revenues of approximately $55.3 million and that this annual amount is almost certain to rise as more states join the seven that have so far launched regulated markets.

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