American digital media innovator, Verizon Media, has announced the signing of a multi-year deal that is to see casino behemoth MGM Resorts International serve as an official sportsbetting partner for its Yahoo! Sports division.
Verizon used an official press release to declare that the alliance is to involve MGM Resorts International and its Roar Digital joint venture with London-listed online casino operator GVC Holdings powering sportsbetting for digital properties run by Yahoo! Sports alongside collaboratively creating ‘conten 7BALL t experiences and live events.’
BetMGM improvement:
Formerly known as Oath Incorporated until a January name-change, Verizon, explained that the agreement will also encompass Yahoo! Sports launching a mobile sportsbetting app from next month that is to have all of its transactions processed via the New Jersey-licensed BetMGM platform from MGM Resorts International.
Additional association:
Guru Gowrappan, Chief Executive Officer for Verizon Media, used the press release to describe the arrangement with MGM Resorts International as a ‘historic partnership’ that is destined to ‘change the future of fandom’ by providing aficionados with new ways ‘to go beyond engaging with content and interact through commerce.’
Read a statement from Gowrappan…
“At Verizon Media, we believe in building products that connect consumers to their passions and drive the deepest end-to-end value possible.”
Significant signing:
For his part, Jim Murren, Chairman and Chief Executive Officer for Las Vegas-based MGM Resorts International, stated that the new app from Yahoo! Sports is due to provide punters in the United States with markets covering ‘a wide variety of global sports’ including professional and collegiate baseball, football and basketball contests.
Murren’s statement read…
“This partnership marks an important moment for BetMGM in the growing United States sportsbetting sector. Integrating Yahoo! Sports’ leading fantasy sports operations and content with BetMGM’s world-class sportsbetting and interactive platform uniquely positions us to drive market share and large-scale adoption among sports fans.”
